Area

Week

Date

Key Words

Links

Product Strategy

1

28/01/00

Level of product, product mix, portfolio, Ansoff, branding, mature product

Product Strategy 1

New Product Development

2

04/02/00

6-stage model, role, test marketing, why NPD's fail, diffusion, innovation, adoption curve

New Product Development 1

Price

3

11/02/00

Sub-mix, influences, problems, Oxenfeldt (1973), elasticity, decisions, methods, objectives, response patterns, PLC

Price Strategy 1

Promotions Mix

4

18/02/00

Major 4, contribution, planning communication, steps towards purchase, mix, objectives, budgets, USP, characteristics

Promotions Mix 1

Sales Strategy

5

25/02/00

Objectives, effectiveness, sales force, hard v soft sell, remuneration, management

Sales Strategy 1

The Distribution Plan

6

03/03/00

Plan, channel management, PDM, logistics, supply chain management, Doyle, inventory, inventory goods, warehousing, delivery, coverage

Distribution 1

Distribution 2

Study into PLC

7

10/03/00

Designing PLC based on characteristics, objectives, strategies

Information Planning

8

17/03/00

MIS data, implementation, problems

Information Plan 1

Study on marketing strategies

9

24/03/00

Portfolio planning models (BCG matrix & Shell directional policy), PLC

Shell Matrix

BCG Matrix

Model Information

Study on marketing plans

10

31/03/00

Product/Distribution test

Distribution

Distribution

Product Strategy

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