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Area |
Week |
Date |
Key Words |
Links |
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Product Strategy |
1 |
28/01/00 |
Level of product, product mix, portfolio, Ansoff, branding, mature product |
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New Product Development |
2 |
04/02/00 |
6-stage model, role, test marketing, why NPD's fail, diffusion, innovation, adoption curve |
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Price |
3 |
11/02/00 |
Sub-mix, influences, problems, Oxenfeldt (1973), elasticity, decisions, methods, objectives, response patterns, PLC |
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Promotions Mix |
4 |
18/02/00 |
Major 4, contribution, planning communication, steps towards purchase, mix, objectives, budgets, USP, characteristics |
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Sales Strategy |
5 |
25/02/00 |
Objectives, effectiveness, sales force, hard v soft sell, remuneration, management |
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Partner links for a great value holiday    |
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The Distribution Plan |
6 |
03/03/00 |
Plan, channel management, PDM, logistics, supply chain management, Doyle, inventory, inventory goods, warehousing, delivery, coverage |
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Study into PLC |
7 |
10/03/00 |
Designing PLC based on characteristics, objectives, strategies |
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Information Planning |
8 |
17/03/00 |
MIS data, implementation, problems |
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Study on marketing strategies |
9 |
24/03/00 |
Portfolio planning models (BCG matrix & Shell directional policy), PLC |
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Study on marketing plans |
10 |
31/03/00 |
Product/Distribution test |
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http://www.acas.org.uk (ACAS)
http://www.pwcglobal.com/UK (Business Cycle)
http://www.cbi.org.uk (CBI)
http://www.carol.co.uk (Company Annual Reports)
http://www.dti.gov.uk (Department of Trade and Industry, Britain)
http://www.hrnetwork.co.uk (Human Resources)
http://www.ins-magt.org.uk (Institute of Management)
http://www.ipd.co.uk (IPD)
http://www.3pi.co.uk (Investors in Industry)
http://www.keynote.co.uk (Key Notes)
http://www.marketing.haynet.com/others.htm (Marketing Magazine)
http://www.marketing-week.co.uk (Marketing Week Magazine)
http://www.globalweb.co.uk (Market Research)
http://www.nrs.co.uk (NRS)
http://www.ons.gov.uk (Office for National Statistics, Britain)
http://www.companieshouse.gov.uk (Companies House)
http://www.tuc.org.uk (Trade Unions, Britain)
http://www.hm-treasury.gov.uk (British Treasury)
